Solving a problem for problem solvers
Autodesk offers a suite of product design software for engineers, but most rely on Inventor, its stand-alone flagship application. “I have what I need, so why should I buy anything else?” they think. How could we add interest to an audience that is indifferent to the value of the collection?
Throughout the campaign experience, we provided content that demonstrated how Autodesk provided international companies with the tools to create new innovations in design and manufacturing.
During the initial launch, we saw 57,000 single Facebook link clicks and a 2.5% increase in engagement overall.
AWARD OF EXCELLENCE ANA B2 Awards / Large Enterprise Multi-Channel Lead Gen Campaign / 2019
FINALIST The Drum B2B Awards / Best Social Campaign / 2019
MOST ENGAGING CAMPAIGN / LinkedIn Marketing Awards / 2018