Agency: RAPP NY + SF
Director: Elizabeth Orne
Power up against peanuts
When your life is dominated by fear of peanuts, even confidently going back to school or a family get-together feels like a superpower. So, families, assemble! It’s time to take on peanut allergy and live your best lives. Because now you can give your child the protection they need to take the power back from peanuts.
The campaign increased PALFORZIA website traffic by 154% per month, user engagement by 73%, and returning traffic by 1006%.
