What’s your more?

Are you into playing more games? Getting more in-game benefits? Trying more titles before you buy? Now is the time to find your more. And because everyone’s “more” is unique to them, this reel showcases a wide variety of game footage and different reasons gamers will love being a member of EA Play.

We’ve revamped EA communications with the goal of increasing conversion by tailoring content that was more relatable and relevant to the type of gamer that represented each audience segment.

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Thomas the Train
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Red Robin