Endless destinations
For plenty of moms, the first time their child experiences something new, it leaves an indelible mark. From the first time they recognize you as a parent to the first steps across the living room floor, those magical moments become the memories that last a lifetime.
Not only are they experiencing firsts as they grow, new parents are learning their fair share along the way. For My First Thomas, we wanted to capture the magic of those firsts in a way that real moms could relate to and celebrate the qualities that make Thomas the perfect toy for a developing child.
From the never-ending storytelling to its ability to stand up to tough play to the fact that it’s made to a higher standard, there are hundreds of reasons for moms to love Thomas Wooden Railway. However, today’s mom isn’t easily swayed by brands telling her why they’re so great. She needs to know that we understand how her kids play.
By taking a very real look at the purpose Thomas serves in her house, we can create engaging content that speaks her language and also uncovers some hidden benefits for her.
